Lead generation can be challenging to learn. It demands familiarities, time and funds to perfect. Having a steady stream of a qualified lead ensures your business revenue and growth. While there is no comprehensive solution, we would like to share these 7 little ways that could make a big difference in your lead generation efforts.
Have a landing page for all paid ads
A landing page is a page on your website that gives further information after someone clicks on the link to it from another webpage. It can be beneficial because the data they render to the visitors is important and relevant to the advertisement that led them to the landing page. People inquiring on the internet can end up on your landing page by following links from different origins like social media, blogs, emails, and paid advertisements.
The main goal of a landing page is to influence the visitor to convert or obtain your contact information.
There are three main types of paid advertisements that lead to landing pages.
- Pay-Per-Click (PPC)
- Pay-Per-Impression (PPI)
- Display Ads
Landing pages are built with conversions in mind hence it should include compelling and relevant information relating to your ad with fewer distractions such that could drive the visitor away without converting. This is to ensure that your visitors are focused on the topic throughout the page and achieve greater results.
Use analytics to measure success
In the digital world, you can’t judge a website by its cover. A lot of stunning websites are not successful. To accurately know how thriving your website is, you need to dive into the data and analytics like Google Analytics (GA). It’s a strong tool, but you could get lost in there when you don’t know what you are looking for hence, it’s imperative to grasp what to look. Analytics is the foundation when assessing the success of your website. Let’s take a look at the metrics we should be checking in to determine the success rate of your website.
- Quantity of visitors and their source each month. Have an eye on spikes in traffic or unexpected drops. When you notice a big jump, determine where it came from and when there is a big drop-off, figure out as promptly as possible how or why it occurred.
- Bounce rate. Know whether your visitors are adhering around when they hit your website or are disappearing right away. Take a look at the sources that are sending visitors with the highest bounce rate and focus on making improvements and sources that send traffic to your website.
- Average time on page. Determine how long your visitors are sticking around on your website and make sure you’re able to get your message across according to the average time spent on your website.
- Calls-to-action (CTAs). Examine this aspect to ensure you direct your visitors to the next thing you want them to do (i.e., download now, view more, order now, add to cart).
- Conversion Rate. Ensure you are making conversions on your site to get customers and revenue.
Have a GREAT offer, that people who don’t know your business would be interested in
Establishing a connection with a potential prospect who doesn’t know your business is relatively challenging. But, it’s not improbable. Yes, not everybody will be interested in but if you create a vision of a possible outcome if they convert is the best way to create interest. It’s all about the pain points of your customers because you’re selling a solution to a problem. Start small – don’t try to sell people a new house on a landing page, instead sell them a brochure it’s free. Test a range of offer types – small value sale, information kit, consult, free consult, industry report, webinar, live event, etc.
Think about Nike’s catchphrase, “Just do it,” or Burger King’s “Have it your way.” These phrases don’t tell you what they sell. They tell you what you can do with the things they sell. Here are some tips for selling the dream:
- Paint the picture that appeals to their wants and needs when you are talking about your products and services on the phone with a potential client.
- Don’t be shy to say who you have worked with or are working with, what press you have been in. It’s all part of selling the dream.
- Handle with grace by sending thank you email to your clients who backed out, chances are they will be back reaching out to you sooner or later.
Business is all about pulling in someone else’s desires, never forget that. So, start telling your story now.
Try a long-form sales page
Composing marketing content can be a very exhausting task, everything is drifting on the content that you generate and release. A long-form sales page could be precisely what you need to show your story and set the stage for conversion. Solid research, excellent copy, and great visual design have to go hand in hand to start conversions. Lots of content is great and compelling and big landing pages can mean high conversions. Features of the long-form sales page usually include:
- A narrative structure is the most solid method to hook visitors and keep them interested. Try stacking paragraphs similar to a book to provide the reader with a comfortable reading experience and you can comfortably add large amounts of content to convey your point or sell your product on the page.
- Remove global navigation to help keep your visitors attention in one spot and make sure they are getting the information you would like them to.
- A simple header with a logo and a phone number is the best option to get your message across.
- Least visual distractions and unnecessary icons, or photos to distract your visitors.
- Large, centered cross headings that are easily seen for easily identified content.
- Impossible-to-miss prices display, along with deadlines, guarantees & payment option icons.
- A single call to action that should be said more than once in the same or somewhat adjusted language, but should have an equal end goal.
- Lengthy bullet lists usually introduced by clear indicators, such as checkmarks or Xs.
With long copy, lets you write content that serves both quick decision-makers, as well as people who need a considerable amount of research before they convert.
Try a short-form sales page
Short-form pages emphasize less information, which means fewer diversions that dissuade a visitor from converting. Making it short to make it is simpler for a visitor to fill it out and convert to a lead. If you’re contemplating to improve the number of leads overall, then applying short-form landing pages is the solution to accomplishing your goal. When forming your short-form content, there are some key factors that we need to keep in mind.
- Your Unique Selling Proposition (USP) which should include the main headline, a supporting headline, reinforcement statement, and closing argument.
- The hero shot these are images or videos showing the connection of use.
- The advantages of your offering that includes a bullet point list summary of benefits and features in detail.
- Proof which has a social proof and trust indicators.
- A single conversion goal is your Call-To-Action (CTA) with or without a form.
A short-form pages help increase conversions if the content is enough to convince a visitor to do an action. When the content is kept simple and short, it can result in an efficient method of inducing conversions.
Have A MULTICHANNEL MARKETING
In this approach, interaction with customers is done using a combination of indirect and direct communication channels such as websites, retail stores, mail order catalogs, direct mail, email, mobile, etc. This enables visitors to take action in response using the channel of their choice. It’s necessary for every business because it spends three to four times more than single-channel does. The more channels that you target your audience, the more chance you have of generating leads.
Some of the channels you could be using are:
- Social Media: Facebook, LinkedIn, Instagram, etc
- Google Advertisements
- Email marketing
- Content & articles on your website
By setting a multichannel marketing platform, you will be able to blend traditional and developing channels. And by simplifying the creation and execution of cross-channel campaigns, it enables you to build a single campaign that can be replicated across multiple channels while reducing costs and enhancing the effectiveness and performance of your marketing efforts.
Add a Contact Form
You can’t capture a lead without a contact form that gathers information about your visitors. After all, you only need a tool to help your visitors reach out to you so you can turn these leads into sales and grow your lead generation. We’ve listed some reasons on how contact form can boost your business.
- Adds professionalism. Without a contact form on a website makes it look incomplete. Adding it on your website is also not enough, place it strategically so that it is obvious to your visitors.
- Availability. Your contact form acts as your assistant, always available 24/7 to take queries at all times, just set an automated reply which will be received by the sender.
- Protects your website from spams. By using a contact form rather than your email address directly, you can guard your inbox from spammers.
- Keeps your contacts organized through a contact form plugins that comes with excellent features so contacts get saved in one place for you to obtain at any time you want.
- Track your visitors easily by setting conversion to these forms, you can now strategize and design to convert your visitors into leads.
- Reachability especially if you’re not into social networking sites, your visitors can connect with you through your contact form anywhere and at a given time.
Having a contact form ensures you don’t miss out on any potential clients and keeps your business ahead from your competitors.
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